TCM Sonic Identity

In September 2021, Turner Classic Movies launched its brand refresh, introducing new visual and sonic identities that seamlessly blend the classic with the modern.

Agency: Made Music Studio
Role: Client Experience Lead

“TCM was looking to refresh their look, sound and feel to reinforce their position as a leader in film, from curation to context.”

Making Of: TCM’s Joyful New Theme →

2022 Clio Music Silver: Use of Music in Sonic Branding

Award details →

“Turner Classic Movies rebrands for a modern audience.”

Read the full article →

Doritos Sonic Identity

Tostitos Sonic Identity