Tostitos Sonic Identity

Tostitos needed a sonic identity that could bring people together, resonating with their consumers on an emotional level, while still capturing the fun of their unique range of products.

Agency: Made Music Studio
Role: Client Experience, Strategy + Research Lead

“MMS and Tostitos landed on a sonic identity that stands out in a crowded snack category, and offers a sense of fun and togetherness for every consumer.”

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“We find each brand’s ‘inevitable sound,’ something that couldn’t possibly be anyone else.”

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“Consumers are exposed to around 10,000 ad messages per day. And if your brand is on mute, you're easier to ignore.”

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“Made Music Studio combined the sounds of the products to create a sonic logo that sounds the way only Tostitos could.”

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“Creating a memorable tone meant unraveling the emotion behind the brand.”

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